Case Study – In-Person Visits: Spring High School Tour 2025
Introduction
In January 2025, UniBrijj organized a spring high school tour featuring delegates from the University of Kentucky. This six-day tour covered two cities—Kochi and Coimbatore in Kerala, where university representatives engaged with high school students, counsellors, and principals to create awareness about the college and facilitate meaningful connections
in the Indian education market.
in the Indian education market.
Tour Overview
The tour included visits to various schools in Kerela, allowing delegates to interact closely with school staff and students. Key focus areas included:
Expert Market Insights: Data-driven strategies to enhance your presence in India.
Scholarship Opportunities: Discussing various financial aid options available to international students.
Employment Opportunities: Discussing various financial aid options available to international students.
Employment Opportunities: Highlighting potential career paths and the university's strong industry connections.
Objectives
The primary goals of the tour were to:
- Raise awareness of the University of Kentucky in India.
- Identify regions that align with the university's recruitment strategy.
- Build relationships with school counsellors to facilitate a steady flow of applications.
Outcomes
The tour resulted in several positive outcomes for the University of Kentucky:
Increased Applications: A noticeable rise in applications from Indian students
followed the tour, indicating successful outreach.
Established Market Presence: The tour solidified the University of Kentucky's
presence in the Indian market, helping the university identify suitable regions for
future recruitment.
Strengthened Relationships: In-person interactions fostered lasting connections with school counsellors and principals, creating a supportive network for prospective
students.
University Profile
The University of Kentucky is known for its hands-on learning approach and strong technical education. In 2025, it was ranked among the top regional colleges in the South, offering programs beneficial for Indian students, including:
- Engineering Technology
- Business Administration
- Health Sciences
This case study highlights the effectiveness of in-person engagements in connecting the University of Kentucky with prospective students and counsellors in Kerala, ultimately enhancing recruitment efforts and fostering meaningful relationships in the education sector.