Case Study – Virtual Engagement with Widener University: Connecting with Indian Students and Counsellors
Introduction
To expand its presence in the Indian market, Widener University conducted a series of exclusive virtual engagements aimed at senior secondary students and school counsellors across India. These events provided insights into the admissions process, scholarship opportunities, and academic programs tailored to Indian students, while also helping the university identify the right regions for outreach.
Objectives
- Raise awareness among Indian students and counsellors about Widener University's academic offerings.
- Provide detailed information on admissions processes and scholarship opportunities.
- Foster connections between university representatives and prospective students.
Engagement Overview
The virtual sessions targeted students in grades 11 and 12, featuring representatives from Widener University who briefed participants on:
Admissions Process: Steps for applying, including deadlines and required
documents.
Scholarship Opportunities: Information on merit-based and need-based scholarships available to international students.
Academic Programs: Highlights of diverse programs in health sciences, business, and experiential learning, emphasizing alignment with Indian students' career
aspirations.
Impact on Indian Students and Counsellors
The virtual engagements significantly impacted both students and counsellors:
Increased Awareness: Participants gained a deeper understanding of Widener
University, aiding informed decision-making.
Direct Interaction: Engaging directly with representatives allowed students to ask
questions and receive personalized guidance.
Participation Certificates: All participants received certificates, recognizing their commitment to exploring higher education opportunities.
University Rankings and Programs
Widener University is focused on experiential learning and is known for its strong programs in health sciences and business. The university emphasizes practical experience, preparing students for successful careers in their chosen fields.
This case study highlights the effectiveness of virtual engagements in connecting Widener University with prospective students and counsellors in India, ultimately enhancing recruitment efforts and fostering meaningful relationships in the education sector.
This case study highlights the effectiveness of virtual engagements in connecting Widener University with prospective students and counsellors in India, ultimately enhancing recruitment efforts and fostering meaningful relationships in the education sector.